Alcoholic beverage control agencies across the U.S. prohibit inducements. That is, a brewery can’t “induce” a patron to buy a beer through means of solicitation, payment, free goods, or other things of value. For example, California Business & Professions Code section 24200.5(b) requires mandatory license revocation if a brewer allows “any persons to solicit or

With the California legislative cycle coming to a close, California independent craft beer received an unexpected boost from Governor Brown. AB 2573, an Anheuser-Busch sponsored bill, passed the legislature. But last Wednesday (on the first day of the California Craft Brewers Association (“CCBA”) 2018 Summit), Governor Brown vetoed the bill with a nice explanation.

During my craft beer law class this summer at McGeorge, many students were surprised to hear about the many ways that Big Beer seeks to restore lost market share. One way in particular that seemed to rankle their eager minds is how Big Beer quietly impacts the supply chain that independent craft brewers (and home

As a bit of a jaded reward for writing a great paper in my Craft Beer Law class, the following is a very interesting paper written by a rock-star McGeorge student, Megan McCauley.  Megan has been a standout student in two of my classes–especially Craft Beer Law.  What I find most interesting about her piece

This last weekend (2/16-2/18), I had the honor and privilege of teaching the first craft beer law class offered at a U.S. law school (and I believe worldwide). Several of my friends and colleagues are asking me what the heck that looks like.  It must be a joke, right?  Nope.  I’m pretty sure California’s 921

So what a brewery says on labels and packaging is important. And consumer protection laws (including false advertising laws) are important. Add these two concepts up, and it appears to be class action heaven.  Brewers can avoid this nasty equation by being as up front as possible on both labels and packaging, especially about where

Have you seen this yet?

Ignore the interesting syllabic presentation. It’s not quite news anymore in the craft beer world that the Brewers Association recently created this seal so that members can use it on their marketing and products.  So what does this seal mean?  Why is it significant?

According to the BA, the “independent

The list of Big Beer owned crafty breweries keeps getting larger (many known as ABI’s “High End”). That is, until ABI recently announced that it is out of its craft brewery acquisition phase.  The focus now, according to ABI, will be on an organic growth.  Check out Good Beer Hunting’s article on this topic here:

So the Ninth Circuit got this one right. Basically, big beer still won’t be able to pay retailers for advertising under California law.  That, my fellow craft beer lovers, is a big deal.

If you’ve followed my prior blog posts, you’d know that I have been following the Retail Digital Network (“RDN”) case very closely. 

What’s Big Beer up to? If you pay attention to beer headlines or the blogosphere, you have no doubt noticed folks shining light on Big Beer’s antics.  In my mind, Big Beer’s conduct can be classified into two camps:  Vader (akin to vertical integration) and the Borg (akin to horizontal integration with some psychology mixed